Using email for your marketing efforts with an objective to promote your business, products and services as well as for creating customer loyalty is called email marketing. Email marketing is a form of marketing effort that will make the customer aware of your products and services, advantages, discounts, its use and other related services. It is also a software approach make your target audience aware of your brand value and keeping them engaged for purchase decision-making. Then, what are the 4 types of marketing emails?
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What is Email Marketing?
Email Marketing is one of the marketing techniques that will make the customers on your email list know about your products and services, new products launching, advantages, discounts, its use and other related services. It’s also a relatively softer approach to educate your target audience about your products and services.
Email is the process of sending a commercial or marketing message to a group of people via email. The emails sent to the people could be existing customers or prospective customers who can be converted into customers. Such emails carry advertisements, business request, luring for sales or donations.
What are the 4 main types of email marketing?
- Welcome Emails: Initial interaction with the prospects won’t able to make them sales–ready. Only ¼ of them could be sales-ready. Though 1/2 of the leads are expected to make purchase decisions, they won’t make the buying decisions immediately. So it is imperative for the marketers to nurture those prospects and motivate them to go closure to the buying stage.
In that context, welcome emails have a better open and click-through-rates (CTR). Here, the marketers should aim for establish an initial contact with the prospects and introduce his/her organization without making sales effort. It’s always advisable to first build the rapport with the prospects and then you may make your sales pitch.
- Lead Nurturing Emails: It’s a part of inbound marketing. Leading nurturing is to understand the tone of your leads, their timings and needs. Once you get to that, it becomes easier for you to reach your target audience effectively. Otherwise, your emails will get unattended.
Lead nurturing emails are a group of well-structured emails with an articulate approach and awesome & engaging content. In case of promotional emails, they come up with multifaceted tactics. They can be a blog, article, webinar, eBook, social media posts etc. Such emails are directed at informing your leads what’s happening in your organization. You can send them manually or via an automated system saving your precious time. Here, you’re sending useful and unique content about your business to the potential customers or target audience.
- Sponsorship Emails: If you want to reach different bunch of targeted customers and earn new leads, it would be suitable for you to try out sponsorship emails that is in the form of display Ads. The sponsorship emails are paid campaign strategies. For example, Pay-per-Click (PPC), Display Advertising, Affiliate Advertising, Mobile Advertising etc. The sponsorship emails involves paying a definite amount to get your copy included in another vendor’s newsletter. Paid media strategy helps the marketers to reach their target audience for specific keywords.
- Brand Story Emails: Storytelling has been emerged a powerful tool to get your message across to the prospects and potential customers taking lieu of emotional response. Sending the emails straight to prospect’s email inbox can be a great way to forge a relation between them and your brand. It is your job to find an interesting story related to your brand. It could be in the form of a video relating to your company profile that you can share. Then, you can share the history of your brand, describing its emergence and the path to growth that can be inspiring to the target audience.
