Email Marketing continues to be an important tool for reaching out to the potential customers and is said to be the most dominant way of online marketing. Email marketing is a type of direct marketing that involves the use of electronic mail (email) as the means of communicating with the sales prospects. This is one of the quickest and effective methods of marketing of products and services. Also, email marketing is very economical. Many online businesses nowadays prefer to have a successful email marketing campaigns to attract more and more customers. What are the types of Email marketing?
Types of Email Marketing
Email marketing is one of the finest ways of nurturing your leads. This is a handy way of building a direct relationship with the leads and provides them with the required information so that they can make the purchasing decision. There are various types of email marketing that are used to stay engaged with the target audience:
- Welcome Emails: Such emails are highly important as they make a positive impression on the prospects at the outset. These are the emails first of its kind which are received by the leads from the businesses as they sign up to your email list. Welcome emails make your intention and branding clear and help the potential customers to get familiar with the concerned brand. Here, the customers realize that they are important for your business and make them feel how valuable they are for you. Welcome emails are very effective in getting your leads converted. In fact, these emails help to generate 3-4 times more openings and clicks than ordinary emails.
- Promotional Emails: Promotional emails or emails coming up with special offers are regarded as one of the most effective forms of email marketing. These are the emails that trigger your target audience to act. Such emails provide a great opportunity to the businesses to getting engaged with potential customers in a productive manner. When the businesses or marketers send special perk emails that will benefit them immensely and making them feel more appreciated to be a subscriber of your products and services. These promotional or special offer emails encourage them to stay engaged or subscribed to your emails. It will be even more interesting to them to know more about your products and services.
- Re-engagement emails: The behavior of your prospects varies person to person. Some of them may engage with your brand instantly or some out-rightly reject your offer or show lesser interest. At that time, you come up with re-engagement emails that will highlight your brand back into their minds to get them interested again. Such emails will help your business to build relationship with the leads that show relatively lesser interest in your offer. These emails will give the businesses the opportunity to express how they can improve customer experience and getting them back to your fold.
- Education Emails: These emails play a greater role to market your brand. It allows your subscribers to know more about your business, products and services. Here, the subscribers can obtain basic information about the business concerned. There are subscribers who could be familiar with your brand and products, but they would be requiring more information to have better understanding. Here, you can tell about your brand, your products and services and how useful your products and services can be to the subscribers to improve their daily life. If your potential audience is more informed and educated about the concerned business, they are more likely to avail your services.
- Connecting via Social Media: The social media campaign starts with email channels to social media and again ends up with emails. It’s a type of email marketing campaign that aims to engage people in their respective newsfeed. The marketers will have many options starting with Facebook, Twitter, and Instagram to LinkedIn etc.
- Email Newsletter: Many in the marketing circle find email newsletters are an effective way of having lasting impression on the recipients. Most of the industrial houses use the email newsletters as the starting point of their email marketing program. Email newsletters can be the easiest option of educating the people about your business. These email newsletters include your business advantages, employee profiles, company’s ambitious projects and relevant graphics. Before writing for those emails, you need to set your goals straight.
- Dedicated Emails: These emails are stand-alone emails and generally carry information about a particular offer. For example, if you want to inform your target audience about an industrial event that you are going to host shortly. Such emails are delivered for call-to-action. These are more or less similar to Landing pages or sales page.
