Email remains the most effective online marketing platform to this date. With the advent of newer technologies, marketers can get more information about individual customers. So, it becomes a lot easier for them to use email marketing for specific and ad campaigns. Now, the time has arrived for the marketers to stay updated with the advanced technologies and should come up with the latest email marketing strategies to have better ROI. Do you know what the most effective email marketing strategy is?
An effective email marketing strategy happens to be the cornerstone of a flourishing business and marketing plan. As Email marketing provides the highest return-on-investment (ROI) among all marketing channels, it allows the marketers to target customers more efficiently. Email can go to any distance and get your message across to a large audience with minimum effort. It’s very easy for anybody to start an email marketing campaign. Even small businesses can leverage its effectiveness because of its cost-effectiveness. The three main goals of email marketing strategies include:
- Knowing your audience
- Build stronger relationship with your existing customers
- Greater ROI generation
There are various techniques to accomplish such tasks:
- Personalization
- Segmentation
- Re-engagement
- Automation
From the above techniques, automation would be the simplest and most essential technique to be deployed. The research shows that automation delivers 155% more click-through rates than non-automated campaigns. Moreover, it reduces the burden of the marketing team significantly.
Effective Email Marketing Techniques for Higher Sales
- Get personalized but maintain your boundaries
- Keep the subject line short and to-the-point
- Choose the suitable time to send Email
- Give Away Freebies
- Send Mobile-specific Emails
- Categorize the subscribers
- Re-engage with non-responsive customers
There are total 4 billion email users around the world and almost 306 billion email-exchanges regularly. Therefore it becomes imperative and easier for the marketers to reach their prospects through mails.
- People feel encouraged when messages or emails are delivered with their names. If you send personalized emails based on their past activities, it would be highly productive and responsive.
- Today, 95% of people use mobile phones. So the marketers need to deliver mobile-friendly emails as there would be a greater chance of watching the emails via mobiles. Hardly anybody would open up his/her desktop to see the emails.
- People have lesser time to read the mails. Then, people would be frustrated to read lengthy and complex emails and might overlook the content. In that case, your emails should be short, concise, and simple to understand. You can use attractive fonts, graphics, and data or backlinks.
- Time and frequency are playing a huge role these days. Generally, people open up their emails when they’re free or relaxing without any botheration. Hence, select the time of sending the mails when your prospects will be active to read and answer.
- Giving away freebies or discounts and bonuses would draw more audience to stay engaged with your emails.
If you want to know about the most effective email marketing strategies that work for you, then you should keep on accessing your email campaigns that are its effectiveness. This will help you to get rid of typos; errors, bounces, and other problems. In some cases, you could send test emails before sending the original email to know about its flawlessness. Testing isn’t something you have to do occasionally but it should be done on regular basis to stay alert about your email campaign strength. Testing will provide you ample information about your email campaign effectiveness and the behavior of your prospects. So, you can be better prepared for future email campaigns.
