One of the important things that web developers and customers use to forget is to go through app ratings and app reviews. This is the place where your consumers give an opinion about your product. It is highly important because it provides insights to the newer consumers about the product whether it’s good or bad. Web developers or app owners have to take note of the strongest points of the app as well as the aspects that need to be revisited and improved. Here, the question arises of whether such ratings and reviews influence your app ranking. Indeed, a higher app ranking is certainly better than a low. What is a good app rating?
Why do App Ratings, Reviews and Responses important?
Generally, knowledgeable customers give ratings and reviews on the App store about their experiences of using a particular app or apps so that other consumers can decide which of the apps they can try. App owners or developers can ask for ratings or can respond to reviews to improve the app’s popularity, entice downloads and build closure relationships with the people who are using your apps. The topmost apps generally get a 4-star rating both for the current version as well as cumulative. For example, the average rating of the leading iOS apps is 3, 81 stars and that of Android is 4, 16 stars.
Why do app ratings stand important?
The app ratings and reviews are important because these things play a key role in the app’s success and visibility.
- A good rating of an app indicates the usefulness of the app and is said to be benefiting the consumers. Then, these app ratings will motivate the new users to download the app. And you can imagine what a poor rating will do? It will certainly provide the opposite effect and drive out the users.
- The app’s rating will affect the chances of getting featured. Apps with a rating below 3 won’t appear.
- The App Rating is a critical factor of App Store Optimization (ASO). Negative reviews and poor ratings in combination will hurt the app ranking a great deal and vice-versa. Higher app ratings and positive reviews will provide the app better ranking.
- If the app gets a better ranking, more and more users will download it.
Therefore, it becomes imperative for the app owners and developers to improve the app’s rating so that it will get featured and have more downloads.
Special Cases of App’s Rating
- If an app gets a 1-star rating, it will still be available for download even though it gets poor ratings. But it will certainly have an impact on future downloads because a lot depends on its reviews.
- If you address feedback directly on the App Store product page, it would create a better user experience and will help in improving the app’s rating.
- Respond to all reviews about the app irrespective of what they have written. When you respond, make sure the user gets notified and should have the option to update the review. You will have the option to edit your response and the latest response of yours will appear.
Users will rate your app on a scale between 1-5 stars. Individual rating is indicative of the app’s summary rating and is displayed on the product page and in search results. This summary rating will be specific to each territory and you can reset it when you will release a new version of the app. It is always recommended to use the new features very carefully. Resetting the summary rating won’t reset the app’s reviews. Users can rate iOS, iPadOS, tvOS, macOS, apps on their respective product pages.
