Why does Email Marketing come so handy?

Email marketing has been emerged as the best way of reaching out to your target audience or potential customer-base aided by large-scale digital revolution. Today, people don’t have the time to search around in person when they can get it by the press of a button. In that context, you can entice people to make purchase decision by sending awe-inspiring commercial messages to them via emails.  This has been proven effective even in case of e-commerce giants like Amazon. Research shows that as many as 205 billion emails are delivered daily and 75% of them carry sales message.  For the following reasons, email marketing is still considered to be highly effective:

1. Emails are not restricted in nature.
2. Emails emerged victorious against all odds and are found to be better than social media platforms.
3. Email marketing can be integrated easily with other digital marketing techniques.
4. It’s relatively easier to retain existing customers by sending emails.
5. Email provides instant and one-to-one interaction.

What is Email Marketing?

Email marketing is the process of sending a commercial or sales message to a group of people via email. In simpler terms, every sales message sent to a potential customer is called email marketing. Here, email carries an advertisement, business request or seeks sales or donations.  Email strategy aims to achieve following objectives:

• Build loyalty
• Trust
• Brand awareness

Email Marketing means sending email messages to trigger a commercial relationship between an existing or potential customer and a business owner. It gives rise to customer loyalty, repeat business, and new customer acquisition and motivating the current customers to make purchase decision-making along with sharing of third party ads.

Email Marketing Vs Traditional Marketing

Email marketing is highly popular among businesses and industries because of following reasons:

• It is considerably cheaper and quicker than traditional marketing and most of the costs fall on the recipient.
• The organizations or businesses that send email messages in bulk use an ESP that is email service provider. It gathers data about the behavior of the concerned recipient.
• The information received about the consumer behavior help the organizations to make use of consumer behavior better in their marketing efforts.
• Emails sent at the appropriate time would deliver better response from the customers. For example, USA internet users prefer to open email between 1 am to 5 am.

How does Email work?

Email marketing is a digital marketing communication process where potential customers are delivered messages via electronic mail. Though the email messages always have a commercial intent but they are also aimed at educating and informing the recipient about the concerned issue. In email marketing, email is used as a marketing channel. For that, the sender needs to have a huge list of potential customers who have readily agreed to receive your message.

Email marketing is a simple process but it requires huge A/B testing to know how you can best communicate with your subscriber group that will turn beneficial to them as well as for your business objective. Consider following steps:

1. Sign up for an email marketing tool.
2. Formulate a specific marketing strategy
3. Create a database of people having email
4. Setup email automation tasks
5. Monitor and enhance email campaign performance via A/B testing.
6. Regular cleaning up your email list

What are the benefits of Email Marketing?

1. Easiest way of building a community around a brand.
2. It drives more leads and more sales.
3. It is regarded as the best way of generating recurring traffic.
4. It minimizes some of the risks involved with SEO algorithm change.