App Review

App Store, Review Guidelines and Time to take for iOS App Approval

Nowadays, apps are playing a huge role in transforming individual life as well as the entire world. Most importantly, it helps in enhancing individual lifestyles and is encouraging the developers to innovate considerably. Therefore, the app store has developed into an exciting and vibrant environment for the millions of app developers with billions of users. It doesn’t matter whether you’re a first-timer app developer or an experienced app developer, you must be developing apps for the App Store. How long does the iOS app review take?

What is App Store?

App Store is an app store platform that is developed, maintained, and overseen by Apple Inc. It is for mobile apps on iOS & iPadOS operating systems.  This store is meant for the users to search and download approved apps that have been developed under Apple’s iOS Software Development Kit.  These apps can be downloaded to the iPhone, iPad, or iPod Touch, or the Apple Watch.

For quite some time, the App store continues to be a safe and trusted place to explore and download apps. The App store is not just a storefront but also an innovative software environment to bring exceptional experiences. The most exciting experience one can have there is that the apps we will deliver are of the highest standards in terms of privacy, content, and security.

What is App Review?

App Review is just one aspect of the app development process. It verifies that your app incorporates our products and APIs in an authenticated way. If the app is used by a person without having any Role in app or business and claims the app, then the app should be put under review.

iOS App Approvals

Submissions of mobile apps for iOS must be approved by Apple’s App Review team. It has been confirmed in the SDK agreement. Here, the apps will have to go through basic reliability testing and other analysis procedures before getting published via App Store. The applications would still be distributed ad hoc if they are rejected.

How long does iOS app review take?

There are instances where almost 50% of apps on average are reviewed within 24 hours and more than 90% of apps take 48 hours or 2 days for review. If the submission process is incomplete or flawed, it could be further delayed or rejected out-rightly. Submission of an iOS app to get published on the App store may take 2 days or more that depends on the app. If you have already submitted the app to the App Store, you can now check its status in the My app section of iTunes.

Before Submission

To help the developers have a smooth app approval process, first review the common errors mentioned below can delay the review process or invite rejection. Still, these parameters shouldn’t be treated as the guarantee for approval. Certainly, these parameters will help you to have a relatively smooth approval process.

  • Test the app for crashes and bugs
  • Make sure all app information and metadata are complete and exact.
  • Provide correct contact information so that they can reach you if needed
  • An active demo account and login information or any other hardware and resources should be given if a need is to review. For example, login details or a sample QR code
  • Ensure backend services to make it live and accessible during the review process.
  • Give detailed information about non-obvious features and in-app purchases while delivering App Review notes that include supporting documentation where it’s appropriate.
  • Check out whether your app confirms other documentation like development guidelines, design guidelines, and Brand & Marketing guidelines.

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